If you’re a gym or fitness studio owner, you already know how important consistency is for progress. The same goes for marketing — and A/B testing is how you stay consistent and improve results.
At Digify Active, we help gyms like yours attract new members through smarter, simpler digital marketing. In this post, we’ll touch upon:
✅ What is A/B testing
✅ Why email marketing still works
✅ Tips for better outreach
✅ Two real examples of emails you can try today
And yes — we offer a free strategy session to help you build your own winning email funnel.
A/B testing is the process of sending two different versions of the same email — Version A and Version B — to small groups of your audience to see which one performs better.
You can test a variety of elements, such as:
After analyzing which version earns more opens, clicks, or conversions, you send the winning email to the rest of your audience.
👉 It’s an easy way to understand what actually resonates with your audience - instead of guessing.
Email marketing remains one of the most powerful and cost-effective channels for gyms and wellness centers to build real connections with both potential and existing members. Unlike social media, it delivers your message directly to your audience’s inbox — where attention is more personal, measurable, and action-oriented.
You should use email marketing when you want to:
The key? Keep it personal, short, and valuable.
We take care of your marketing so you can focus on what truly matters
- helping your members get stronger, healthier, and happier.
Let’s build a marketing funnel that brings new members to your gym every week.
Book a free strategy call and see how smart, simple marketing can transform your business.
